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Thursday, October 28, 2021

Domain Authority: what is it and how to increase it

It is possible that more than once you have encountered the term Domain Authority (DA). In fact, it is a vital factor in the SEO positioning of a page. The issue works as follows: Google determines the quality of the content and positions it by analyzing the source of the content.

That is, if Google considers that your website has a high Domain Authority, it will assume that your content is reliable and, therefore, will position it better than that of your competitors. It is a kind of ” because I say so.” Referring to the key factor here is the source.

For this reason, sometimes you can find content of worse quality or less relevance than yours in the first positions.

If you have felt identified and want to know what is the way to obtain greater Domain Authority and better position your content, this guide will give you some of the best techniques to achieve it. But first some concepts can be made clear.

Domain Authority: what is it and how to improve it

What is the Domain Authority (DA)?

The domain authority is an indicator that measures, to put it simply, the popularity of a website. These scores range from 0 to 100, with 100 being the highest. Getting high scores is not a simple task.

But it is advisable never to stop trying to improve your Domain Authority if you want to occupy the top positions.

Moz developed a tool that analyzes the Domain Authority of a website and predicts how it will be positioned in the results. DA is measured based on various factors that serve to rate a web page. They stand out from them:

  • The total number of domains that link to a website.
  • Total number of links pointing to a website.
  • The quality of these links and domains.
  • Have a good internal link structure.
  • The traffic of a web.
  • Loading time.
  • User experience.

Having a high Domain Authority will mean a substantial improvement in the SEO positioning of your site. If you work well your strategy to increase the DA of your website, you will verify that your contents position muchbetter with less effort. This is because your website will score more on quality and credibility of content and, therefore, you will have greater opportunities to be in the first place of results.

That is, it is not just about performing SEO positioning based on Keywords and links. Once you get a high Domain Authority all your content, regardless of the type, will already have an advantage over your competitors.

Domain Authority (DA) is not the same as Page Authority (PA)

Two terms that cause some confusion are Domain Authority (DA) and Page Authority (PA). You have to be very clear that they are not the same, and each one has its own metrics, although both are intended to improve web positioning.

While the DA refers to the entire website as a whole, the PA refers specifically to the authority of the pages. The PA measures the quality of the content of a page and the possibility that it has by itself to appear in Google searches.

Both are important and should work equally. But it is true that the most advisable is to work the Domain Authority: If your website is well positioned, it is normal that the pages that compose it are also.

Domain Authority: what is it and how to improve it

The best techniques to increase the domain authority of a website

A High Domain Authority is essential for your website to gain visibility. A high DA will give you the opportunity to better position your content based on keywords.

If you want to do things right from the beginning, here is a list of the best techniques to increase your Domain Authority and reach the top search engine positions:

  1. Create a good Link Building strategy

This is one of the main SEO positioning techniques. Generally, the Domain Authority is determined by the number of links or domains that link externally to your website. The more external links direct to your website, the greater your DA will be and the better positioning you will have. It’s that simple.

Creating a good Link Building strategy involves getting dofollow links to your website. But what are dofollow links? The dofollow links are links that link to other web pages, through which you tell Google that the content you link is of quality. By default, all links are dofollow.

However, you can edit them to be nofollow. That is, what you are telling Google is not to crawl those links.

In this regard, it should be clarified that when you link to another page you are giving authority to it to the detriment of your own. Although this is so, it is something that is not recommended to stop doing. The reason? Google positively values ​​the pages that include links to others and, therefore, increases the Domain Authority of that page.

There are many ways to build a Link Building strategy and get links to your website. Remember that the more Domain Authority the web has from where they are linking to you, the more possibilities you have to improve yours. Some are more natural than others, but in broad strokes the main ones are:

  • Increase the possibilities of obtaining links by creating useful content for your audience.
  • Collaborations in exchange for links.
  • Place links to your website in comments and forums.
  • Buy links.
  1. Generate quality content creatively

Generating quality content that is attractive to users will be your best asset to gain Domain Authority. The content marketing will help promote them and disseminate them correctly. In this way, you will reach many more people by increasing your visibility and your authority.

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Well-worked content that is creative and relevant to your users is more likely to be visited and shared. Your traffic will increase, something that Google takes into account when positioning a website.

In addition, carrying a Link Baiting strategy will make Google consider these links as natural and give your website greater authority.

  1. Take advantage of the Guest Posting

Another way to get links and domains that point to your website is to publish your content on blogs of other authors. This is one of the most effective SEO Off page strategies. Remember that you should always try to choose those websites that have a high domain authority to take advantage of the push they can give you.

One of the main benefits you can get by making Guest posting is to create a synergy network with other recognized blogs in your sector. Thus, you can nurture your blogs with relevant and collaborative content, increasing your Domain Authority. In addition, you can also:

  • Increase traffic to your website significantly.
  • Get more quality backlinks.
  1. Build a good internal link structure on your website

The internal links of a website are those that link one page to another within the same site. Always try to link your content naturally with other related content that you have previously created. Thus you also increase the visits to older pages of your website and do not stop working on its positioning.

Offering related or expanded information about your content linking internally to others within your site is a very useful SEO technique. It will increase your Domain Authority because you offer the user the possibility to visit other pages within your website. Google takes this into account when assessing the quality of the content of a page.

  1. Check your links from time to time

A very advisable practice is that from time to time you review the links that your articles have. The importance of your content being well linked both externally and internally has become clear.

However, sometimes these links direct to pages that for any reason are no longer available, and you need to monitor this to eliminate all broken links.

Always make sure that all the links you use are active. This way you can avoid undesirable 404 errors. Google does not like anything links that lead nowhere and this, if you do not fix it, will subtract Domain Authority.

  1. Attentive to the user experience: navigability and usability of the web

In addition to quality content and a good amount of internal and external links, the navigability of your website is something that you should have very well optimized. Creating a good user experience by designing a structure appropriate to the interests of your target audience and with well-organized information is essential.

Keep in mind that when the user enters your website you need to find the information as easily as possible. In addition, it is impatient, so the loading speed of your website is a key factor to improve your SEO positioning.

As for usability, it is very important to take care of the design of your website and that it is responsive. It’s advisable to always check that the display on different devices is adequate, and that all sales and communication processes work correctly. A well-developed page also helps increase your Domain Authority.

  1. Use social networks to improve positioning

Planning your Social Media strategy will help you spread your content, generate natural links and increase your Domain Authority.

There are a number of actions you can take to reach a greater number of users and that they share your content. The more visits you receive, the more your Domain Authority will increase:

  • Create social media profiles and stay active to spread your personal brand.
  • Place visible social media buttons on the pages of your website to facilitate sharing.
  • Make content attractive and relevant to your targets.
  • Get new followers who in turn share your content and link to your website.
  1. Work the SEO Onpage

Working properly on the SEO Onpage is directly related to a major Domain Authority. The reason? The better positioned your content, the greater the volume of visits you receive. In the SEO Onpage a series of elements come into play that you have to know how to work properly:

Keywords or Keywords: these are the main element to improve organic positioning. If you do not base your positioning on good keywords, it will be unfeasible for you to appear in the first results of a search engine.

Friendly URLs: To be more easily indexable, a URL must contain only lowercase letters, numbers and hyphens.

Tags and meta tags: Correctly elaborate page titles, subtitles, descriptions and links that you place in your content.

A good keyword density: the keyword you have used must appear naturally and with adequate density.

Write a good Snippet: this is the information that will appear in Google search results. It should show an attractive title and a small description of the content of the page that attracts attention and gets traffic.

Working the Domain Authority of a website is essential to achieve a good positioning of your content in search engines.

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