Businesses like Netflix, 23andMe, and Spotify have used disruptive technology to rise to the top. In fact, most of the companies you support today are likely disruptive in one way or another.
What is disruptive technology?
Disruptive technology refers to any enhanced or completely new technology that replaces and disrupts an existing technology, rendering it obsolete. It is designed to succeed similar technology that is already in use.
Disruptive technology applies to hardware, software, networks and combined technologies.
Entrepreneurship trends include
Social shopping seems to be on the rise. This holiday season will be a telling sign of the growth in this trend in 2018 and beyond. It will change how we think about selling products and services because it is a relatively newchannel that requires a different approach.
Blockchain’s Interruption Of New Industries
Blockchain has already made a big impact on the banking industry, and this year, it will make its way into new industries. Everything from procurement to legal management will be looking to blockchain to increase security throughout the entire customer experience.
With live streaming videos already gaining popularity and interest from brands this past year, it will continue to progress in 2018. With the digital era being so instant and saturated nowadays with content and apps, people will want to see events and performances at their fingertips immediately.
Customer Contact By Text
Increasingly we are finding that our customers are reaching out to our customer service team by text. Whether on the Facebook app, by iMessage or on Whatsapp, we are finding that our customers want immediate answers and a more informal means of communication. Ever since we installed the Facebook chat feature on our checkout, we immediately identified the shift in tone and immediacy of what our customers are expecting. When you have set hours for phone calls or you communicate by email, the customer is not expecting a 24/7 experience.
Boom In Coworking
I think that coworking will become the norm for a lot of corporations. Obviously it’s a great idea for startups, but more established companies are also exploring this type of environment. Coworking isn’t just about saving money and pooling resources. It is also an amazing networking tool.
More Intelligent Applications
day, there’s so much information coming at us from all angles that we can’t design applications like that anymore. We need to have the most useful information presented to us at the right time. It’s the job of the application to figure out what counts as useful at any moment.
Fractured Social Media
As many different social media platforms begin to resemble each other more closely, they also start to reach different demographics. An example of this is the schism between Snapchat and Instagram users: The recent addition of Stories and face filters from Instagram has drawn some users away from Snapchat.
I’ve been impressed with some of the augmented reality applications that were created following Apple’s release of ARKit earlier in 2017. But I think 2018 will be the year AR goes huge.
The Human Touch
A lot of people are focused on innovative technologies like AI and blockchain, and these have a lot of potential. But the biggest trend that matters in 2018 and beyond is how we treat our customers and ensure we continue to meet their preferences. While innovations are exciting, it can be tempting to roll out new tech before it’s ready, potentially alienating customers and even team members in the process.
Artificial Intelligence Drives Customer Experience
When you think of artificial intelligence (AI), you might think of robot-like interactions. Don’t confuse AI with old marketing automation.Leading companies are embracing AI to perform repeatable, redundant tasks and to process large amounts of data not to avoid human interaction, but to enrich it. AI is becoming the norm for many practical consumer experiences
food tech startups continue to multiply.
There’s a growing need for entrepreneurs to come in and develop viable, sustainable food options to resolve supply shortage challenges and limit the environmental damage caused by the food industry. From indoor LED farms which reduce water waste to fish-farming tanks that recycle fish waste into fertilizer, new food tech startups promise to change the way we feed ourselves.
big data colonize every area of business.
Thanks to a huge increase in the sheer amount of information shared globally, and the development of new tools to analyze and store data, big data has become an incredibly exciting and relevant field for startups.
Adaptive and Predictive Cybersecurity Systems
Business, government and education have moved cybersecurity from an underfunded back-office activity to a major initiative going forward.
With the rapid growth of connected technologies such as the Internet of Things (IoT) and semi-autonomous as well as fully autonomous vehicles, security systems will move beyond reacting faster to include adaptive security systems using AI and other advanced tools, such as behavioral analytics.
Virtualization of Storage, Desktops, Applications and Networking
The virtualization of hardware and software will see continued acceptance through growth in both large and small businesses as virtualization security improves.
Blockchains and Cryptocurrency
Introduced as a means of transferring bitcoins, blockchains are fast gaining traction in any number of areas.
A system that enables secure, digital direct transfers, blockchains decentralize transactions by eliminating the middleman, thereby allowing for direct connection among all involved parties.
In addition to currency, blockchains can be used to transfer contracts, insurance policies, real estate titles, bonds, votes and other items of value. They provide increased transparency and, as a result, distributed trust.
Smart Virtual e-Assistants and Voice-Enabled Devices
The use of smart e-assistants is accelerating, offering what is rapidly becoming a mobile electronic concierge available on any smart device, including phones, tablets, televisions and cars.
Smarter Smartphones and Tablets Drive Mobile Process Innovation
The vast majority of mobile phones sold globally have browsers, making a smartphone our primary computer.
This signals a profound shift in global computing, allowing businesses of all sizes to transform the ways in which they market, sell, communicate, collaborate, educate, train and innovate using mobility.
Mobile Apps for Business Process Innovation
As we increasingly transform business processes using mobility, use of mobile apps for purchasing, supply chain, logistics, distribution, service, sales and maintenance will grow rapidly.
Wearables and Applications
Wearables will increasingly be used for both personal and business applications.
Apple, with its smartwatch fitted with health sensors and software, joins Google, Samsung, Microsoft and others in a battle for market share.
More complex software and applications will drive further innovation and sales in other wearable technology.
Social Business Applications
“Social” takes on a new level of urgency as organizations shift from an Information Age “informing” model to a Communication Age “communicating and engagement” model.
Social software for business will reach a new level of adoption, with applications to enhance relationships, collaboration, networking, social validation and more.
Drones Reach a New Height Adding AI
The number of applications for drones will continue to expand rapidly.
Drones have already proven to be of high value for search and rescue, and are rapidly being applied to many industries.
For example, agriculture uses drones to check crops, fences and cattle; utility companies use them to look for downed power lines; and real estate agents use them for aerial photography.
Energy Storage and Microgrids
Energy storage starts to become a reality as companies such as Tesla begin to sell their smart battery systems (SBS) to businesses and homes that generate some of their own power using solar, wind or other systems.
In addition, as first-generation hybrid vehicles get too old for the marketplace, there will be millions of batteries that will still hold enough of a charge to be repurposed into inexpensive energy storage systems.
Marketing and advertising
The personalization of marketing: “Marketing is becoming increasingly personal, and this trend will keep going as we move into the new year. No longer will stock images, generic nurturing campaigns, or impersonal calls to action convince consumers. In order to succeed, you’ll have to provide high-value and personalized content every step of the way.” – Harrison Doan,