« | »


Posted by on October 13th, 2018




Statistics have recently revealed that 4 in 10 purchases are made using only an online channel for searching and buying. And also that 96% of Americans have made an online purchase in their life, 80% in the past month alone. With this information, it worthy of note that the term e-commerce is gradually ravaging and becoming the basic financial activity channels worldwide.   According to the famous Wikipedia, E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce also known as electronic commerce or internet commerce refers to the exchange of goods or services using the internet, it also involves the whole process which includes the transfer of payments from but to the merchant.  And the transfer of data to execute these transactions. However, the products that are linked to e-commerce on rare cases are not tangible; they sometimes can be the selling of knowledge online, selling membership and other intangible services. Therefore, the e-business refers to all aspects and phases of operating an online business, e-commerce also in my words refer to all the transaction involved in selling goods and services online, that is using the internet.


E-COMMERCE WEBSITE:ecommerce-website-features

This is an online site that hosts all e-commerce activities and often owned by a vendor (individual or cooperate). Just like we all have street shops, that is what e-commerce website stands for in the e-commerce world and digitalis as a whole.

Activities carried on an E-commerce website may include some or all of the followings:

Understanding various niches and Types of E-commerce Website

To start an online business or e-commerce website, it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also, take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an e-commerce enabled website. This can either be a new site developed from scratch or an existing site to which you can add e-commerce shopping cart capabilities.

The next step, you need a means of accepting online payments. This usually entails obtaining a merchant account and accepting credit cards through an online payment gateway (some smaller sites stick with simpler methods of accepting payments such as PayPal).

Lastly, you need a marketing strategy for driving targeted traffic to your site and a means of enticing repeat customers. If you are new to e-commerce keep things simple- know your limitations.

E-commerce can be a very rewarding venture, but you cannot make money overnight. It is important to do a lot of research, ask questions, work hard and take on business decisions on facts learned from researching e-commerce. Don’t rely on “gut” feelings. We hope our online e-commerce tutorial has helped your business make a better decision in choosing an online shopping cart for your e-commerce store.


  1. Business to Consumer (B2C):

When a business sells a good or service to an individual consumer (e.g. you buy a pair of shoes from an online retailer).

  1. Business to Business (B2B):

When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)


  1. Consumer to Consumer (C2C):

When a consumer sells a good or service to another consumer (e.g. you sell your old furniture on eBay to another consumer).


  1. Consumer to Business (C2B):

When a consumer sells their own products or services to a business or organization (e.g. an influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).

Examples of Ecommerce

E-commerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.

  1. Retail: The sale of a product by a business directly to a customer without any intermediary.


  1. Wholesale: The sale of products in bulk, often to a retailer that then sells them directly to consumers.


  1. Dropshipping: The sale of a product, which is manufactured and shipped to the consumer by a third party.


  1. Crowdfunding: The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.


  1. Subscription: The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.


  1. Physical products: Any tangible good that requires inventory to be replenished and orders to be physically shipped to customers as sales are made.


  1. Digital products: Downloadable digital goods, templates, and courses, or media that must be purchased for consumption or licensed for use.


  1. Services: A skill or set of skills provided in exchange for compensation. The service provider’s time can be purchased for a fee.


Why Do People Buy ‘Online’ through e-commerce websites and apps?eCommerce-Website


  1. 1. Lower Prices: it so obvious that managing an online storefront is far cheaper than an offline, brick and mortar store. Therefore, less staff are required to manage an online shop as web-based management systems enable owners to automate inventory management and warehousing is not necessarily required (as we discuss later). As such, e-commerce business owners can afford to pass operational cost savings on to consumers (in the form of product or service discounts) whilst protecting their overall margin. Furthermore, with the rise of price comparison websites, consumers have more transparency with regard to prices and are able to shop around, typically purchasing from online outlets instead.
  2. Accessibility and Convenience: Unlike many offline stores, consumers can access e-commerce websites 24 hours a day. Customers can read about services, browse products and place orders whenever they wish. In that sense, online shopping is extremely convenient and gives the consumer more control. Furthermore, those living in more remote areas are able to order from their home at a touch of a button, saving them time traveling to a shopping center.
  3. Wider Choice: For the past twenty years, the growth of online shopping has to a large extent been based on increased choice. With an almost endless choice of brands and products to choose from, consumers are not limited by the availability of specific products in their local town, city or country. Items can be sourced and shipped globally. Interestingly, one recent study found that consumers are actually starting to become frustrated by e-commerce sites that offer too much choice. Whichever way you look at it though, more choice has likely been a good thing over the long term.

Why Do Businesses Sell ‘Online’?

  1. 1. Higher Margins: Setup costs and ongoing operational costs such as rent, heating, electricity, warehousing (if operating a drop-ship model) and inventory management are often significantly reduced or otherwise eliminated. Further, customer service and other administrative tasks can be automated or outsourced at a relatively low-cost. As such, higher margins can usually be achieved when selling via an online store compared to operating an offline business.
  2. 2. Scalability: With a brick and mortar business, the owner is often limited by the number of people who can physically be in the store at any one time. There is no limit when trading online. Running an e-commerce business means tapping into a truly global market. Furthermore, online platforms enable rapid scaling. With the emergence of social media and content marketing as well as the option of generating traffic and conversions through pay-per-click (PPC), expanding into new regions or markets can happen quickly. A great example of this in practice is Choir, a business that experienced 1,023% growth in revenue in just one year.
  3. 3. Consumer Insight / Technology: E-commerce businesses typically collate a tremendous amount of customer data. With every element of consumer behavior being tracked, e-commerce business owners are able to understand, tweak and improve the customer shopping experience for customers – making data-led decisions to increase conversion rates and sales. With technology rapidly evolving, it is important that online retailers use tools such as Google Analytics correctly to understand their customers’ buying habits, unlocking insight from this data presents a unique advantage, not available to offline stores. Those who leverage the right systems and technology can see their businesses grow extremely quickly.

Drop shipping:

Drop shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

The biggest difference between Dropshipping and the standard retail model is that the selling merchant doesn’t stock or own inventory. Instead, the merchant purchases inventory as needed from a third party – usually a wholesaler or manufacturer – to fulfill orders.

The Dropshipping model has a number of benefits and drawbacks:


Benefits of drop shipping


Less Capital Is Required

Easy to Get Started – Running an e-commerce business is much easier when you don’t have to deal with physical products. With Dropshipping, you don’t have to worry about:


Low Overhead – Because you don’t have to deal with purchasing inventory or managing a warehouse, your overhead expenses are quite low. In fact, many successful Dropshipping businesses are run from a home office with a laptop for less than $100 per month. As you grow, these expenses will likely increase but will still be low compared to those of traditional brick-and-mortar businesses.

Flexible Location – A Dropshipping business can be run from just about anywhere with an internet connection. As long as you can communicate with suppliers and customers easily, you can run and manage your business.

Wide Selection of Products – Because you don’t have to pre-purchase the items you sell, you can offer an array of products to your potential customers. If suppliers stock an item, you can list if for sale on your website at no additional cost.


Easy to Scale – With a traditional business, if you receive three times as much business you’ll usually need to do three times as much work.  By leveraging Dropshipping suppliers, most of the work to process additional orders will be borne by the suppliers, allowing you to expand with fewer growing pains and less incremental work.


Sales growth will always bring additional work – especially related to customer service – but business that utilizes Dropshipping scale particularly well relative to traditional e-commerce businesses.


All these benefits make Dropshipping a very attractive model to both beginning and established merchants. Unfortunately, Dropshipping isn’t all roses and rainbows. All this convenience and flexibility comes at a price.

Download My Dirty Little Bitcoin Secrets ebook


Low Margins – Low margins are the biggest disadvantage of operating in a highly competitive Dropshipping niche. Because it’s so easy to get started – and the overhead costs are so minimal – many merchants will set up shop and sell items at rock-bottom prices in an attempt to grow revenue. They’ve invested so little in getting the business started so they can afford to operate on minuscule margins.

Inventory Issues – If you stock all your own items, it’s relatively simple to keep track of which items are in and out of stock. But when you’re sourcing from multiple warehouses, which are also fulfilling orders for other merchants, inventory changes on a daily basis. While there are ways you can better sync your store’s inventory with your suppliers’, these solutions don’t always work seamlessly, and suppliers don’t always support the technology required.


Shipping Complexities – If you work with multiple suppliers – as most drop shippers do – the products on your website will be sourced through a number of different drop shippers. This


Supplier Errors – Have you ever been blamed for something that wasn’t your fault, but you had to accept responsibility for the mistake anyway?


Even the best drop shipping suppliers make mistakes fulfilling orders – mistakes for which you have to take responsibility and apologize. And mediocre and low-quality suppliers will cause endless frustration with missing items, botched shipments and low-quality packing, which can damage your business’s reputation.


Is It Worth It?

As we initially warned, Dropshipping isn’t a perfect, stress-free way to build a successful business. The model has some definite advantages but comes with a number of built-in complexities and problems you’ll need to be able to address.

We’ll be examining these problems – and how to best address them – in future chapters. The good news is that with some careful planning and consideration, most of these problems can be resolved and need not prevent you from building a thriving, profitable Dropshipping business.


Traditional Order Fulfillment Modelecommerce-website-responsive

Buying wholesale is arguably closest to the traditional offline retail model. In effect, the business owner (retailer) acquires stock directly from a wholesaler at a discounted rate, applies a margin onto each product and decides to deliver to consumers directly.


Checklist before publishing  your e-commerce website:

Step 1: Manage What Your Customers See First

When someone comes to your site they have a choice to leave or keep looking around. If the homepage interface and navigation isn’t appealing for the ecommerce shopper they immediately hit the road, but with some additions and tweaks to your first few pages you can guide those customers through your site.

Step 2: Your Overall Ecommerce Site Management and Look

Every ecommerce website requires constant moderation and management, meaning that a list works nicely to double check that the whole site is running properly and every page looks nice.

Let’s take a look at items that should be included on every page and things to remember when managing your site.

Step 3: Your Ecommerce Product Pages

There is a chance that when people find your ecommerce site through search engines they land on a particular product page. This means that you need clear information on each page, along with relevant tools, guides and media to push people to buy the products.

Step 4: Blogs and Media Pages to Add Value to the Site

Additional content helps you stand out from competitors and show search engines that you are more than just an ecommerce site selling items. Here are some additional items to include on completely separate pages to strengthen your brand.

Step 5: Your Customer Checkout, Shopping Cart and Wish List

This is the bread and butter of your ecommerce site, so use the shopping cart and customer checkout area to really shine by pushing products and walking customers through the process quickly.

Step 6: Following Up With Customers


Leave a Comment

Share this post with your Friends on

No Comments Yet

Leave a Reply

NOTE:- Comments are Approved Instantly!.

Go Back To The Top

« | »